My name's Deanne, and I'm the founder of Lexington Logistics. I founded the business 3 years ago, and the reason why I did this was because, there was a gap in the market.
We actually work with a lot of boutique clients. They could be fashion brands, gift, homewares, or lifestyle brands.
From having 3 clients to over 30 clients, we are an extension to their business. It's something that is really important to us, that we aren't a complete third party — we are part of their integrated process and an extension to their operation.
That's what drives us every single day.
To hand over your brand to a third party is a big thing, and we want to make sure that we can actually uphold their values, their brand messaging, their key themes — to be able to then ship out their product exactly the same way that they would do it in-house.
When we do partner with our clients, one of the key features is having this software system, for them to be able to see that yeah we are serious around how we actually function as a business.
We do have a broad spectrum of omnichannel clients, there is a portion that are e-commerce clients — so they run their stores through software
systems like Shopify, or Woo Commerce.
When we onboard a client, the first part of that
is to ensure that we have CartonCloud set up, to make sure that their integration is spot on.
Once we have everything connected, they actually
don't need to really touch what we do and how it operates. We're able to integrate our systems
together— so it's a complete, autonomous process.
For us to take them on board, and see them flourish and actually start to do 20, 30, up to 100 orders a day — that's actually why we do the work that we do.
We actually provide access for them into the
system so it brings them closer together, they don't feel like they are completely separate from their brand.
So the transparency is there, they are able to see our stock levels within the warehouse, with the orders that are being placed and processed.
It's simplified our business.
It's... yeah, it's been fantastic so far.
I've seen the retrospect, working with other businesses in implementing different software— they do it so late in the game, you know, and it's such a big catch-up.
So, working with the guys at CartonCloud, I was a little client. At the time, I only had probably 3 clients on board. They didn't see that as an issue.
It was just — ok, what can we do to make sure that we set up some really good systems and processes now, enabling you to bring on clients quicker,
and much more effectively in the future.
There are so many different things that a system can provide you that you actually didn't think was possible.
That was such a crucial part in identifying what could we be doing differently or better — but also letting go of the things that we were doing that we may not have been doing as productively.
When you're actually looking for a software system, you have to make sure that it's right for your business.
By having CartonCloud come on board, it's been probably one of the best moves that I could have made, and I don't think we would have
won as much business as what we do.